Well if you are going to write a thesis on sales an marketing, then here is what you should not do to get it right!
1. Proof read your papers well-you may have written the best paper in the world but no one will be able to get you thoughts and your ideas if your paper is filled with typos and errors. After you have written the paper do take a few minutes to check through what you have written t o make sure that there are no typos and grammatical errors.
2. After writing your thesis presentation, take a look at the overall format of your paper. Most professors provide a detailed summary of how they want the title page, introduction page and overall presentation of the paper. You should follow this to the tee to prevent any silly errors and mistakes. If you do not follow set formats your papers will be rejected resulting in later problems.
3. Most professors also assign projects to be completed along with the term papers. You should be able to collect data from your sales projects to co-relate with your data. Please do brush up your analysis methods of how to collate data and understand it to produce better results on your research methods.
4. While checking your papers please do not relay on your spell checker as it does not do the corrections of simple grammatical mistakes. It cannot correct from - and form and you lost out because of these errors. The best idea is to sleep on it and wait till the next day to take a fresh look at what you have written.
5. Please do give credit where it's due. If you have taken research and used it for references then use the proper citation style to tell your readers where you took your references from. Use an annotated bibliography and citation styles as your professor has asked you to do.
6. Anecdotal information is not considered for research purposes. If you have interviews, actual quotes and laboratory data to back up anecdotal information then that is OK but other that that please do not use gossip and rants by cults and hate groups as the basis for your term paper.
7. Do not use superlatives like good, felt and think etc. These words are not supposed to be used as they do not tell the reader the actual facts but are supposed to be feelings that you could feel with emotions and technical writing for research papers does not need feelings.
8. Wrong words like mistakes between affect and effect or misspelling of important appliances like a spectrophotometer or oscilloscope are not to be done. If you don't know the spellings please do Google them immediately to find out what they mean and the spellings. Mistakes with technical terms just demonstrate that you do not know your subject well at all.